15 Role Models
Jagriti Yatra is an ambitious train journey of discovery and transformation that takes hundreds of India's highly motivated youth, especially those who are from small towns and villages of India, on a 15 day, 8000 km national odyssey to meet the role models - social and business entrepreneurs - of the country. The vision of Jagriti is 'building India through enterprise'.
Yatra Saar is the synthesis report which captures the key learning from the role model visits, panel discussions, Biz Gyan Tree and interactions on the train. The report, drafted by the Yatris while on the train, is based on their observations.
Jagriti Yatra is calling the Yatris from Tier 3 and 4 districts to be a JADE to spot the future entrepreneurs from their districts, and bring them on the life-transforming journey. JADE is Jagriti's flagship district-level awareness program.
A book capturing the 97 Yatra was published in August 2007 on the 60th Anniversary of India's independence by Harper Collins India.
Listen to the Jagriti Yatra Geet created in collaboration with ad-guru and song-writer Prasoon Joshi and the team at McCann Erickson India. Noted Kathak exponent Gauri Sharma Tripathi has developed the choreography for the Geet.