Well, after days and days of planning, this is the first Blog that I’m writing in my life and as I pen down these words I can’t believe that I’m actually writing a Blog. Primarily, there were two reasons for my not being a blogger - firstly I wasn’t sure of the whole concept and secondly working in television means being on duty twenty four seven.
Now that I have decided to take the plunge, I wanted to go back ten years down the line and start with a topic which we are all familiar with. And those who were a part of the Azad Bharat Rail Yatra then were the fortunate few to witness this change a decade ago itself.
What was a need for Shashank and team then will now be implemented by the Indian Railways to earn a profit.
Well I am talking about outdoor advertisement on Trains. Who would have ever thought that in 1997 (10 years ago) what we knew as the “Lal Dibba” of Indian Railways would look colourful with tag lines of different companies. In 1997 very few people had seen a chartered train with logos of Max Touch, Colgate, Coca Cola…. But today things are different. What was a common sight
just on chartered trains will also be a part of the regular passenger trains running across the country. Isn’t India changing?
Today, I’m proud to be a part of the Jagriti Yatra. India is changing for the good and I feel that this Yatra will help bring out an entrepreneur in each person.
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