Our Philosophy
Jagriti Yatra – where our philosophy revolves around "Building India Through Enterprise". At the heart of our journey lies the belief in inspiring and being inspired, initiating change, and leading others towards it. We believe in the power of learning and sharing life's lessons, all while embarking on a transformative journey across India – outside the comfort of our homes, aboard a moving train. For 17 successful years, Jagriti Yatra has been guided by the robust framework of the Middle India Diamond theory. This theory forms the bedrock of our programming, intertwining seamlessly with our philosophy of nation-building through enterprise. We firmly believe that the hidden soul of India resides in its small towns and districts, and to truly understand it, one must explore its hinterland.
* 240 Districts as Tier 2, Tier 3 with 58% Middle, detailed "Middle of Diamond India", book by Shashank Mani, Penguin 2023
Nurture Entrepreneurial Leaders in Middle India
VISION
Jagriti inspires and enables people to build India through enterprise.
MISSION
Jagriti creates purpose, employment, and ecosystems in Middle India with its core philosophy of Udyamita. Jagriti will achieve this by inspiring leaders across Middle India through a robust incubation and innovation ecosystem approach.
The 'Middle India' needs an ecosystem approach to nurture entrepreneurs.
We advocate for a shift in focus towards the middle, recognizing it as the true center of gravity. Our aim is to empower the youth – the driving force of change – by mobilizing them through enterprise. We recognize the pivotal role of women in nation-building and strive to bring them to the forefront. It's time to embrace fresh perspectives for a new beginning – a new framing of India's narrative.
For 17 years, our theory has impacted over 9000 yatris, nurturing changemakers and entrepreneurs. Our journey and the transformative Middle India Diamond theory are captured in "Middle Of Diamond India", available on Amazon.
ABOUT THE BOOK
Middle of Diamond India proposes a revolutionary idea - that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle.
The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India's revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India.
Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train—Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance.
The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.
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Discover the Middle of Diamond India philosophy